ONE DIGITAL DAY is the result of a unique project designed to make people aware of the thousands of microprocessors we unknowingly encounter every day. Rick Smolan, creator of the award-winning Day in the Life photography books and the bestseller 24 Hours in Cyberspace, sent 100 of the world's most talented photojournalists around the globe on July 11, 1997. Their mission: to depict intimate and emotional stories of how this tiny chip -- a square of silicon the size of a fingernail, weighing less than a postage stamp -- has transformed our human culture forever.
PROJECT CASE STUDY:
One Digital Day: How the Microchip Is Changing Our World was published in conjunction with Intel's 30th anniversary. The book was featured in a 31-page cover story in Fortune magazine. The project generated over 300 million media impressions worldwide
TRANS MEDIA HIGHLIGHTS:
The CNN 30 minute One Digital Day TV special that we produced for CNN International was subsequently shown on every United Airlines flight worldwide for three months
Intel used stories and images from One Digital Day for The Journey Inside education website aimed at helping 5th-9th learn about "Technology & Society" issues around the world.
- Photographs from One Digital Day were used extensively for floor-to-ceiling display at new Intel Museum
- Intel and Fortune Magazine created an exhibit for One Digital Day, as the inaugural exhibit at the San Jose Tech Museum.
PR AND SELLING STATS:
- Intel Chairman Andy Grove presented a copy of One Digital Day to each of Intel’s 70,000 employees as well as to 50,000 members of the press, Intel Board members, key customers, politicians, celebrities and key influencers around the world.
- One Digital Day generated 290 million media impressions and was featured in 42 of the nation's 50 top-circulation newspapers as well as on the cover of Fortune Magazine, on the cover of Asia Week, and in feature stories in dozens of publications around the world.
- In 1997, a highly visited One Digital Day website was created in association with the project
- Photographs from the project were used by Intel Executives (including CEO Paul Otellini) for presentations and speeches worldwide for years after the project took place
- The project boosted morale for Intel employees worldwide, and employees reported, “Now my family understands why my work is important!”
- Intel used stories and images from One Digital Day for The Journey Inside education website aimed at helping 5th-9th learn about "Technology & Society" issues around the world.
- Fortune Magazine invited 1,000 of Silicon Valley’s leaders to celebrate the unveiling of One Digital Day at an impressive book launch party held at The Tech museum
This project was made possible with the support of Intel.